ZOW 2018: a relaunch for the future

The moment will finally have arrived on 6 February 2018, when Koelnmesse will host ZOW for the first time in Bad Salzuflen. The action will continue until 8 February 2018. With a new concept and a fresh branding, ZOW is relaunching for the exciting future that stands before suppliers to the furniture industry. Digitalisation, intelligent use of living space, lightweight construction and sustainable materials are just some of the trends that are giving the industry new momentum and will continue to do so for the foreseeable future. Exhibitors and visitors at this year’s ZOW are also driven by these questions. A line-up of 171 exhibitors will present their solutions for the future.

“After a short, intense preparation phase, we’re delighted to be finally launching,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. “We’re convinced that, by introducing the new concept and organising exciting events, we have revived ZOW’s original character: an ideas workshop for suppliers to the furniture industry. As a trade fair organiser, we firmly believe that today’s challenges are best tackled through collaborations and knowledge transfers, communication and a close dialogue within the sector but also with other fields of technology and industry. This is the idea behind ZOW.”

At the supplier fair, 171 exhibitors from 16 countries will present their products and concepts across 11,000 square metres of exhibition space. Many market leaders are joining the ranks of the companies heading to ZOW. With this interest in the event, the industry is firmly indicating that East Westphalia and ZOW remain very important to it.

You can find a complete list of the exhibitors here: http://www.zow.de/ZOW/ausstellersuche

Exciting programme of events
Special areas and events add even more dynamism to the trade fair concept: The innovative special area “TINY SPACES”, where the focus is on clever solution ideas and design concepts for interior construction and furniture for small, indeed tiny, spaces. The concept was created by design scout Katrin de Louw, the proprietor and public face of Trendfilter in Bünde, Germany. The project has been realised by students on the Interior Design Master’s programme led by Professor Ulrich Nether and Ricarda Jacobi at OWL University of Applied Sciences in Detmold. This is the context in which Lena Klein-Erwig, Mascha Großmann, Jessica Neumann, Tessa Sieker and Celina Stiehl present their original, radically condensed furnishing and design ideas.

The lightweight construction showcase presented by the Lightweight Construction Association igeL (Interessengemeinschaft Leichtbau e.V.) will offer visitors the opportunity to touch and feel a range of lightweight materials, talk to igeL members about new technologies and work together on developing concepts for future lightweight furniture.

Issues such as Industry 4.0, virtual reality and the opportunities and challenges of digitalisation are the focus topics for the talks forum on all three days of the event. The organisers have secured leading industry experts as speakers.

The Career Day on 8 February 2018 is the perfect platform for employers and candidates to introduce themselves to each other in an informal atmosphere.

You can find information on all the events here: http://www.zow.de/ZOW/Die-Messe/Events/veranstaltungssuche

Information for media representatives
You have until 5 February 2018 to apply for accreditation online at http://www.zow.de/ZOW/Presse/akkreditierung/Akkreditierung.php.
At the event itself, accreditation can be obtained at both entrances. Registration is mandatory for all event participants.

Your online press ticket includes a printable parking voucher, which grants you free parking on car parks P1 and P Alba. The press ticket and the parking ticket must be brought in printed form. Only press tickets in good print quality can be read by the scanner at the admission control. Lanyards will be handed out at both entrances.

You will have access to workstations at Stand F057. Free visitors’ Wi-Fi is provided throughout the hall.

We would also like to warmly invite you to join us at the media happy hour on tuesday, 6 February 2018, from 11:00 a.m. at the tiny spaces special area.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen China/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events.

Further information is available at: http://www.global-competence.net/interiors/
Further information about ambista: http://ww.ambista.com/

The next events:
Feria Mueble & Madera, Bogota, Colombia, 07.03.2018 - 10.03.2018

interzum guangzhou, Guangzhou, China, 28.03.2018 - 31.03.2018

Pueri Expo, São Paulo, Brazil, 07.06.2018 - 10.06.2018

Note for editorial offices:
ZOW photos are available in our image database on the Internet at www.zow.com in the “Press” section. Press information is available at: www.zow.com/Pressinformation

If you reprint this document, please send us a sample copy.

ZOW on Facebook:

Your contact:
Judith Mader
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Tel +49 221 821-2486
Fax +49 221 821-3544


ZOW 2018: a relaunch for the future

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